- (the) practice of advertising
- практика рекламы
Большой англо-русский учебный словарь сочетаемости. Кауль М.Р., Хидекель С.С. 2010.
Большой англо-русский учебный словарь сочетаемости. Кауль М.Р., Хидекель С.С. 2010.
The Practice of Everyday Life — is a book by Michel de Certeau which examines the ways in which people individualise mass culture, altering things, from utilitarian objects to street plans to rituals, laws and language, in order to make them their own. It was originally… … Wikipedia
Advertising Research Foundation — The Advertising Research Foundation (ARF) is a nonprofit industry association for creating, aggregating, synthesizing and sharing the knowledge in the fields of advertising and media. It was founded in 1936 by the Association of National… … Wikipedia
Advertising Standards Authority (United Kingdom) — The Advertising Standards Authority (ASA) is the independent self regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non statutory organisation and so cannot interpret or enforce legislation. However,… … Wikipedia
Advertising Standards Authority — abbr. ASA) The Committee of Advertising Practice (CAP) publishes the British Code of Advertising Practice (BCAP) which covers advertising and the Code of Sales Promotion Practice (CSPP). Whether other businesses complain of infringement of the… … Law dictionary
Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread … Wikipedia
advertising, influence of — Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… … Encyclopedia of contemporary British culture
Advertising Club Of New York — The main organization for communications professionals in New York. It offers its members a forum for career development, networking, exchanging of ideas and the recognition of excellence. The Advertising Club of New York traces its origins back… … Investment dictionary
Advertising Appropriation — The portion of the total marketing budget that is allocated to advertising over a specific time period. The advertising appropriation policy for a company may be based on any one of a number of approaches. For example, spending an amount on… … Investment dictionary
The Children's Society — The Church of England Children s Society Founder(s) Church of England Type Charity Registration No. 221124 … Wikipedia
The Manchester Studios — Granada Studios Granada House with the original two storey studios in the foreground. The broadcasting tower and the red Granada TV logo on Granada House have since been removed Former names … Wikipedia
advertising — index promotion (encouragement), publicity Burton s Legal Thesaurus. William C. Burton. 2006 advertising … Law dictionary